How To Build a Website That Makes Money

We’ve all seen the testimonials from bloggers who claim to be making thousands of dollars online. It all seems so far-fetched and only worthy of superheroes.

build website that makes money

They make more money in a month than most people make in a year! But how is all this possible? Can the average person create such cash flow?

One fact you can take solace in is that everyone starts from scratch. Some online entrepreneurs have advised many beginners as much.

And not everyone will achieve success with their first venture. It’s a learning process that does not involve knowing everything beforehand.

In this post, I’ll explore what an online business is all about. How to go about starting one? And what it takes to become successful and make a living off of it.

But also remember, success means different things to different people. Therefore, we cannot all use monetary terms only.

Why Would You Want To Build a Website?

I recently watched an interview on internet entrepreneur Stefan James’ YouTube channel Project Life Mastery. The interviewee was Steve Raiken, and he said something profound.

Stefan had asked him what prevents people from taking that first step in online business.

Steve says the one reason most do not start is overwhelm. We look at all the successful people out there and conclude it’s not possible. He gave an example of YouTubers who have more than 2,000 videos. What we forget to note is that it’s all a journey.

And in the online world, it all begins with a website.

But you can’t figure out how to build a website. You do not possess any coding skills or any of that stuff. What now?

In the above interview, Steve says that you have to change your internal state before achieving anything externally. It means that you have to believe before you make it happen.

Having your website is the first step in this journey. Fortunately, knowledge of HTML, CSS, JavaScript is not necessary to have a functional website.

Freedom Over Content

Some digital marketers have achieved success without having a website. But they are the exception to the rule. One downside to this route is freedom. There are terms of use you have to abide by in third-party website platforms.

For example, Facebook can ban your account if they feel your content is offensive. Or for myriad other reasons. Which to say the truth can be very subjective.

But if you own a website, you have control over the content you publish. Of course, you have to observe common decency and be courteous to have a shot at making money at all.

A Website Is an Asset That Can Be Traded

How are websites assets? You might be asking. Well, it might interest you to note that you can buy and sell websites for thousands of dollars like physical property.

A brand new domain name on its own might not have much value. But once you create a website, publish helpful content, generate traffic, all these over time, its value rises. Just the way big corporations started and are now being traded on stock exchanges.

And since the website is in your name, you can decide to sell it later for several times over the cost of the domain name and its monthly revenue.

Visit Flippa to have a sense of how big the market for websites is.


Most people prefer to deal with a face they recognize and trust. You build a reputation over a lengthy period. Only having social media accounts as your source of branding is risky.

As I’d said above, you have no control over these platforms. It’s unlikely, but if they disappear overnight, you are left clutching at straws. Or maybe even a change of service that can be detrimental to your profile and list of followers.

How To Build a Functional Website

All websites need a few ingredients to become functional. One is a domain name, and the other is hosting. Do not worry about these things at the moment if you are a complete beginner.

You better focus your energies on choosing a profitable niche you will love and coming up with content ideas.

With current advancements in web technologies, you can have a website up and running in no time. And with all the technicalities working behind the scenes, unlike in the early days of the internet.

Finding The Right Domain Name

A domain name is the most vital aspect of a website. It is the first thing that people see. It has to be memorable and catchy as well as convey the message of your site.

Two main parts make up a domain name.

  • A Top-Level Domain (TLD)
  • Second-Level Domain (SLD)

For example, in “” the TLD is “.com” while SLD is “example“.

You can register domain names through many different domain registrars – such as Godaddy, Namecheap, or HostGator.

When registering with these providers, search for an available domain name that matches your business and budget, then purchase it from them for a set monthly or yearly fee.

Ensure the domain name is relatable to your niche. For example, if you intend to blog on off-road motoring, domain names like offroaddiscovery, fourwheeldrivecrew, allterrainmotors, etc. would be appropriate.

Choosing The Right Hosting For Your Website

As website owners, we should be careful in choosing the right hosting provider for our site. The wrong hosting provider can result in downtime, poor performance, and security problems.

There are many hosting providers to choose from. It is crucial to consider these two aspects when deciding on a host.

  • Bandwidth – How much traffic your site gets will determine how much bandwidth you need. If your site gets little to no traffic, then you will not need much bandwidth. If you have a popular website with lots of traffic, you want to ensure that your host has enough bandwidth.
  • Uptime Guarantee – This is important to ensure that your site doesn’t go down when it needs to be live online to serve customers or clients.

Luckily, all mainstream service providers pass these thresholds. And as a beginner, you do not need to worry much about bandwidth and disk storage space.

If you've already settled on a niche, follow this step-by-step process to build your website TODAY. It only takes a few minutes and NO technical knowledge is needed whatsoever. This process uses WordPress as a CMS.

How To Monetize A Website

Once you have your website up and running, the next stage is monetization. But even before that, first, you have to get sufficient targeted traffic of readers/viewers to your blogs. People who are interested in what you have to say and show them.

That’s where SEO skills come in. It’s not as far-fetched as it sounds if you are new to it. These are skills that anyone can learn with some time and dedication.

There are many ways to monetize a website. These range from affiliate marketing, selling your products to selling ad space. It’s best to focus on one avenue at a time so as not to get overwhelmed.

The monetization of websites is a whole topic by itself. It might not be beneficial to know all the nitty-gritty right now as a beginner. However, just for your sake, I’ve listed the main ways below.

  • Affiliate marketing
  • Selling ad space
  • Donation-based monetization
  • Sell a product or service
  • Paid membership
  • Sponsored reviews

Affiliate marketing would be my ideal recommendation for a beginner. It’s easier to incorporate as you do not need to manage anything. These are all done by the merchant through an affiliate program or network.

You also have access to thousands of affiliate products you can promote. Just don’t be salesy, or you run the risk of alienating your audience. For example, I can write about my struggle with a particular problem and how product X helped me get over it.

Remember to always serve first. The selling part should not feel like a hard pitch but a recommendation of solutions to solve your audience’s pain points.

The other monetization means can be incorporated later when you establish the site’s authority and receive tons of traffic.


Now at least you have an idea, if not a whole picture, of how to go from idea to income generation with websites.

It’s not as hard as it seems once you have an overview. You can break it all down into stages that you can tackle one at a time. Remember Steve said overwhelm is what keeps you from getting started. Don’t look at it as one big mountain but a set of steps to take.

Wealthy Affiliate is where I got my knowledge of building affiliate marketing websites. And you can follow their blueprint to this end as well. All it takes is action and a resolve to succeed.

7 thoughts on “How To Build a Website That Makes Money”

  1. You are so right with what you have said, there is room for everyone and it is all a journey, success in this line of work will take some time and hard work while working smart but the end result is that anyone can have success give it time. Thanks so much for a great post and for the insights. What you have shared is much food for thought to stare those in the right direction who wants to enter this profession.

  2. This is the most excellent content that I have had the privilege to read in a very long time. You did a great job here in explaining everything concerning creating a website as well as where to find platforms that offer website building. And how to help beginners get started – once again “great job!”

  3. It does require commitment and patience to succeed in any area of our lives including digital marketing. When a person is willing to make such a commitment the penny will drop at some point where it all comes together and the skills and knowledge gained do not only provide immediate income but these skills can be applied productively for an entire lifetime. Thanks so much for your wonderful insights into this wonderful business. All the very best for your continued success.

  4. Really well written and informative post here. As you have pointed out, online marketing is a journey and one of the easiest ways to create your own business from scratch. Thanks for the read

  5. If you intend to build and manage your online development and growth I wholly endorse the building of your own website or as I call it your own digital piece of real estate. No one can come and suspend you or ban you from the platform as Facebook and Tik Tok have done to several persons I know. You don’t have to worry about fitting your aesthetic into a preset platform look as the big platform force. You can create your own personality and environment your followers would more easily warm too.  I am glad as well that when you build up your website and traffic it can be traded. Sites can go for tens, if not hundreds of thousands if you know what you are doing. This is a benefit like several of the monetization strategies you share many are not aware of. 


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