How to find niche ideas and their income potential

It’s tough to come up with creative, low-competition, profitable niche ideas. For a beginner, there’s also the added pressure from many online content pieces. They shout for your attention on the direction to take.

When one is incapable of finding a profitable niche idea, the chances of achieving success online diminish. You will lose enthusiasm quickly if it’s not a topic you have a keen interest in.

In a prior blog post, I went over how to brainstorm niche ideas before starting affiliate marketing. In this post, I will give you one more technique to discover countless niche ideas.

And by extension, I’ll go over how to assess their income potential.

How to go from a niche to an income

But before we do that, let’s tackle an issue that many beginners face. How does one translate a niche idea into an income-generating business?

Seeing the bigger picture helps in giving us a sense of direction to our everyday tasks.

There are four steps involved, and I will give an example to make it clear.

  • Niche idea
  • Create and publish niche content
  • Promote relevant affiliate products

This scenario might be new to beginners. Hence I’ll give an example below to elaborate.

Step 1: I have an idea for a niche site on garden pest control. I like gardening, but I’ve had a stint of pests that destroyed the garden plants. And I had to deal with these to restore my gardening.

Step 2: I set up a WordPress website for blogging.

Step 3: I write and publish blog posts of my experiences about what I did to take back control of my beautiful garden. I write reviews of ways and products I used to exterminate these pests. Which products work, which ones don’t. Where these pests came from and what they are attracted to. And so forth.

And the more content I write, the more traffic I can create by targeting relevant keywords. The more passion and experience you have for a subject, the easier it will be to create content.

Step 4: I recommend methods and affiliate products to use to control such pests.

The site visitors who find these relevant to their situations click on these affiliate product links to the e-commerce sites. Once they purchase, I get credited with commissions for referring these sales.

That’s it, nothing more, nothing less. That’s the bird’s eye view of the whole process.

Using questions to find your niche ideas

In a prior post, I’d taken you through how to brainstorm niche ideas relevant to you. It is vital because not everyone can have the same passions. Interests are specific to individuals.

But if you were unable to discover anything worthwhile, do not panic. It just means your talents are hidden much deeper! Or your current situation in life just prevents you from seeing things clearer at the moment. It happens.

Fortunately, there are many paths to arriving at the same destination.

This strategy I’m about to reveal involves asking yourself a series of questions related to your life.

You’ll list out the responses to these questions and turn them into niches. Once done, you’ll have to rate them on a scale, say 1 to 10, based on passion and knowledge.

Questions to ask yourself

  • What occupational skills do you have? Professional knowledge.
  • What are your recreational activities?
  • What sports do you play or have an interest in?
  • Do you own or have owned a pet? What animal? And for how long?
  • Have you overcome a serious health condition? Medical, physical, mental, or otherwise.
  • Have you had and overcame a serious life problem? Addiction, financial, divorce, emptiness, etc.
  • What outdoor activities do you enjoy?

You can expand on this list, but these cover everyday human life. With these, you are guaranteed to only have niche ideas that resound with you.

Some answers will overlap, which is fine. Do not force answers if you find any question that does not apply to your situation.

A simple example

To demonstrate this, I’ve answered some of these with things unique to me.

  • Pastimes: watching movies, reading, taking a walk, playing video games, road trips.
  • Sports: soccer, motorsports.
  • Pets: had a pet cat.
  • Life problem: getting out of debt.
  • Competencies: graphic design, writing, spreadsheets.

The next course of action is grading these answers on a 1 – 10 scale as mentioned before. Some interests I do have experience with, but not in-depth knowledge. An example is getting out of debt, as it was a one-time thing.

I like soccer and motorsports a lot, but these barely go beyond watching them on TV and following them online.

For my case, I’d pick pet cats as a 9 because they are animals I find intriguing. I find them interesting, and I’ve had past experiences with them. The only reason I do not have one is because of the estate rules of where I live.

It should be a fun activity, do not regard it as an exam. You can always revisit this process later if you are not happy with your results.

Income potential estimation

A niche for affiliate marketing purposes is only as good as the income it can generate. You can have passion and knowledge about a niche, but if there are no affiliate products you can recommend, it becomes tricky making an income off the website.

Therefore, it pays to assess the income potential before diving into the blog and content creation.

There are some ways you can do this. I’ve outlined them below.

Do keyword research on Jaaxy

When I plug in the term pet cats into the Jaaxy keyword tool, I’m trying to check if there’s any traffic.

From the results, there are many ideas with traffic showing it is a popular niche. Some results are cat insurance, cat cages, cat accessories, cat food, cat grooming, cat healthcare, etc.

find niche ideas with Jaaxy

And all these from one search term only! What about if we dig deeper using the resultant terms?

Had we not found any results, it’s safe to assume it’s low to no audience niche. Which would have indicated it’s not a good potential niche to pursue.

Research on YouTube

YouTube has become an ever-growing video-sharing platform over time.

There is so much content on it that it’s estimated to take several thousand lifetimes to watch it all! And in addition, people around the world watch over a billion hours of videos!

So you can only imagine the number of people who flock to YouTube daily.

Given the sheer amount of content, we cannot disregard YouTube in our research. Search the niche term and look at the number of videos and the views they get. I’ll use my pet cats as an example.

research niche on YouTube

The list of results is endless. And most of the top ones boast millions of views, if not hundreds of thousands. That’s a good indication that this niche has a big audience – a market that I can serve through affiliate marketing.

A few videos will be viral so ensure to scroll down some more before concluding it as a good niche. Also, check if some YouTubers have established channels on the topic.

Research on Google

Google Search, just like YouTube, is used around the world daily by millions to locate resources online. Google dominates the search engine market with around 92% share.

Search the term and study the results. Are there blogs on the subject? Are there ads? What is the number of results? Are there products being sold?

assess niche ideas from Google results

Overwhelming interest in the niche means potential for money-making is massive as well. My pet cats niche makes me feel I could even narrow it down some more.

Check potential products to promote

Finally, check if there are products you can promote through the blog. They can be your e-courses or affiliate products from third parties.

Just thinking out loud, without even first referring to affiliate networks, I can envision several products related to pet cats. Cat cages, grooming products, play toys, and health-related products are just some examples.

Google still plays a vital role at this stage of research. Check if there are relevant affiliate products and services. Type your keyword and append the words affiliate program to find out.

For example, I’ll search pet cats affiliate programs. Look at the results that come back. In my case, it’s full of products I can recommend to cat lovers.


So just a recap of what we’ve covered so far. Ask yourself questions to discover the interests you have that you can turn into niches.

Next, rank your answers on a 1 – 10 scale based on experience and the level of passion you have for each. Settle for the ones that excite you the most and have some knowledge. It doesn’t have to be in-depth. You just need to know more than the average joe.

After that, use the four methods I outlined above to assess whether they have the potential for income generation. The existence of affiliate programs for products related to the niche idea is a good indication.

If you enjoyed this, let me know in the comments section. And also, if there’s something you think is worth adding, let me know.

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