How to find a profitable niche for affiliate marketing

If you’re looking for a profitable niche to blog about, it can be overwhelming and time-consuming. There are thousands of different topics and niches to write about, but which one will pay the most?

Finding the perfect niche is the key to any successful affiliate marketing campaign. But how do you know if a niche is profitable? Which topics make the most money? And what makes a topic worth writing about?

One way you could go about this is by following your passion. But what if your passions are all over the place? It’s hard to make an informed decision when there are so many possibilities to explore.

That’s why I’m writing this article to let you in on a few tips that can pay big dividends.

How to find a profitable niche for affiliate marketing
Select an audience

What is a niche?

But first of all, let’s be clear on what a niche is. Or what it’s not.

A niche means a small, specialized group of people with interests in a particular topic. For our affiliate marketing purposes, it is a well-defined subject, very descriptive and specific.

We all at first have our preconceived notions of what niches are, but most fall short. And the more hazy the picture we have in our minds, the higher the chances of getting affiliate marketing wrong from the start.

Most times, we hear of fitness, health, exercise, making money, relationships, etc. But these are just too broad to count as niches for affiliate marketing, especially as a beginner.

Examples of good niches are WordPress web design, women’s hair loss, indoor gardening, getting out of debt, etc. They address specific issues.

Why be specific when it comes to niches?

While nothing is stopping you from choosing and running with a broad niche, there is a catch you need to be aware of. And I’ll give an example to illustrate this.

You probably know of Healthline and WebMD websites. They are authoritative sites on anything health. They have been running online for two-plus decades and probably have huge budgets and dedicated staff for content creation.

What are your chances of competing against these giants and winning?

What I’m saying is a general niche is more competitive. You are fighting for the attention of the audience with a lot of other well-established content providers. Your chances of winning these battles are slim to none!

On the other hand, narrow niches are more specific and less competitive. There are fewer companies producing content about them. It reduces your competition significantly and increases your conversion rate.

The different types of niches

Knowing the different types of niches helps us get a clearer insight into the intricacies of niche selection. A niche type impacts how we can connect with an audience and how much we can profit from these relationships.

Two high-level categories are;

  1. Broad niches
  • As the name suggests, these cover a general subject. An example is health and fitness, which is a broad topic. It encompasses weight loss, muscle building, exercise, dietary supplements, mental health, and so many more.
  • Despite data showing high traffic, I’d recommend staying away from choosing a broad niche, especially for beginners. It has low conversions but high competition.
  1. Specific niches
  • Unlike the prior, specific niches are the opposite. They are very targeted towards a distinct audience. For example, in health and fitness, you might decide to dwell on diabetes instead of the whole topic of health.
  • Both the traffic and competition are lower, but they have higher conversion rates since they address specific issues individuals face.

Beyond these two there are other classifications of niches as below.

Micro niches – These are niches that focus on a very specific area of expertise, product, or problem. For example how to cure knee pain.

Evergreen niches – These are niches that never lose popularity with changes of time. An example I can think of is pets, especially man’s best friends, dogs.

Controversial niches – These revolve around ideological issues like politics and religion that elicit strong emotions among the majority of the population. Other examples are climate change, abortion, animal rights, gun control, and so on.

Professional niches – Professions like medicine and law require stringent competency and ethical standards and fall under this category. Not any layman can speak on any issue concerning these subjects without adequate training, certification, and experience.

How to find your niche

And now to the meat of this post. But first, a disclaimer.

This post does not include the numerical evaluation of niches for market and audience size. I only intended it as a guide to finding the most suitable topic relevant to your interests and skills.

We all have different hobbies and skills. It is the first basis you should use to discover your niche. Just because the resistance bands niche is trending right now does not mean you should also indulge it, despite your peers urging you otherwise.

There’s a simple reasoning behind this. Blogging, and by extension affiliate marketing, is a long-term game. If you pick a topic based on what’s trending and not what you like, it will be hard to sustain content creation for several months.


The first step involves brainstorming. I prefer doing it on paper. What are you passionate about? What are your hobbies and interest?

Some people are lucky enough to be so sure of what they like and do not like. It’s okay not to be sure the first time you undertake this exercise. You can always change your niche down the road if you feel not connected to it enough.

List them all. What is it that you do with your free time? What kind of activities do you gravitate towards at the office? Some might not be interests but just things that you prefer over others.

Once you are through with this, the next step is to grade these niches. You should at least have a list of five ideas. The more, the better.

Narrow down

Since we cannot pursue all these ideas/niches simultaneously, you need to narrow in on the most suitable. Ask yourself if you were allowed only one interest to have for the next twelve months, which one will it be?

You might end up with two or three you think you cannot live without. These are the ones you’ll need to use next in the market research and analysis.

Important aspects to remember

I know. You expected the process to be more complicated than that! The easier you keep things, the simpler they become. As long as you are honest with yourself, you massively increase your chances of success with affiliate marketing.

The most basic detail to always have in mind is to avoid the influence of outside factors.

Influencers, family, and our peers all have a bearing on our decision-making. We all want others to like us, but it’s unlikely these other people know ourselves as we do.

Influential people, in particular fields, are vocal but it does not mean we swallow everything they say. They might suggest going in a particular direction in a niche. The truth is not one single person knows the future.

Another facet to have in mind is the influence of money. It might seem counter-intuitive since the intention of affiliate marketing is to make money.

Getting preoccupied with which niche makes the most money is a sure way to doom. As long as you are not providing value by solving a problem, you will likely miss the mark.

Don't go chasing after the cat, it will not stop running away. Have what the cat needs and it will come to you on its own.

Where to start affiliate marketing

I hope you were doing this in practice as we went along. If not, it’s prime time to do it as it’s still fresh in your mind.

Affiliate marketing involves more to make it all work. The niche selection is just the start. There’s website building, research, content creation, affiliate offer promotion, etc.

To be successful, you need to learn all these. They might seem foreign concepts for a beginner. But once you learn them, they become easy to implement.

Wealthy Affiliate has a step-by-step, practical approach to affiliate marketing for complete beginners. And the beauty is the first ten lessons are FREE!

Intermediate to advanced marketers can also benefit from the other advanced modules within the training platform.

1 thought on “How to find a profitable niche for affiliate marketing”

  1. Hey thanks for this great article! 

    I wish I could have came across this a little earlier, but oh well not to worry, I can use this to help me pick my next niche hopefully with a bit of luck!

    I have chosen a niche which does have a lot of authority sites associated with it and now thinking that was a bad idea so I’m back to square one in choosing and building a site!


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