When you start a brand new website, you will not immediately get traffic from search engines. Some observers estimate up to six months before Google starts ranking your content. I know, not good news.
Internet marketers have said a lot about Google’s Sandbox. If you’ve not come across it, it’s a pandora’s box I’d preferably not open now.
The question now becomes how to get traffic to your website. You’ll have to do something to get the ball rolling. Seek alternative channels. As a result, these initiatives will play a significant supplementary role once Google comes into play.
Before I start, note these are not substitutes for great blogging. Low-value content will have high bounce rates no matter the traffic volume generated.
Below I’ve outlined a few guidelines. Observe these when creating your content.
- Write an attention-grabbing title. First impressions matter.
- Create and work from an outline.
- Keep sentences and paragraphs short for ease of readability.
- Keep the language simple. It is not a scientific article.
- Read and edit errors once done writing.
After these, let’s explore ways you can right away give exposure to content in your new website.
Use social media channels.
If you thought of social media, you are not alone. Social media has seen a meteoric rise in the last few years. You cannot ignore it due to the potential and audience sizes.
There has been a rise of many platforms over the years. Facebook. Twitter. Pinterest. LinkedIn. Instagram. You name it. Each has its platform-specific jargon. You’ll need to familiarise yourself with it to market effectively.
However, many have alleged these platforms suppress organic traffic. Thus people pay for ads in return for visibility. It’s a contentious practice I do not want to go into here.
Facebook is by far the largest of the bunch. With an active user base of over 2.5 billion.
In addition to the usual social networking, Facebook provides opportunities to broadcast content. In our case, marketing content.
So what are the ways you can leverage it for your new website?
First, link your website URL to your Facebook profile. It lets your contacts know and acts as your initial traffic point.
Secondly, create a Facebook page. You’ll need to curate it over the long haul to gain significant, relevant traffic. Consistency is key. Facebook is for microblogging. Therefore add links in the posts that lead back to your website content.
Do not forget to add your website’s URL in the contact info section.
Once you’ve set some content up, utilize the boost feature. It gives your post visibility beyond your page’s followers.
You get to target an audience using some factors. Such as gender, age, interests, purchasing behavior, etc.
The downside to this is that you’ll need to spend money. You can pay as little as $1 per day to boost a post. However, people reached will depend on the amount spent.
Another method involves the use of Facebook groups. Join groups relevant to your website’s niche. Share content while linking back to the respective post.
Take time to learn content marketing strategies. Optimize for engagement. Use powerful call to action. Ensures group members do not overlook your posts.
It’s easy to assume Twitter is no more than just tweeting. If you’ve are not conversant with its ecosystem, you might be missing out.
Twitter is popular with influencers across many spheres. It is easy to track conversations due to the concise nature of tweets.
First, you’ll need to create a profile. Others prefer the word bio. As usual, do not forget to include the website’s URL.
Once you do this, the next task is focusing on content to put out. You’ll need to put lots of thought into this. Otherwise, your content can get lost in the forest of tweets.
Also, Twitter limits tweets to 280 characters. Therefore, you’ll have to work within this constraint.
Luckily, there are a few tricks to increase the odds of success.
Plan on a tweeting schedule. At the least, tweet every day. It increases visibility. And since we are out to promote our blog content, once in a while, share blog posts.
Tweeting at a regular interval will help grow followers and broaden reach. However, be mindful not to come across as too salesy. You’ll alienate your followers.
Remember to use relevant hashtags. You’ll have to research and monitor trends to uncover these. Hashtags ensure the message transcends your followers.
Where necessary, use relevant images in your tweets. Just don’t be spammy.
Once you get traction, connect with influencers within your niche. You might get endorsements. Moreover, you’ll get to learn what they are doing right. And what makes an audience tick.
If the response to your efforts is positive, consider Twitter Ads. Paying for ads puts your message in front of potential customers who are not part of your followers.
With consistency, you’ll build a sizeable following and authority. Apply for a Twitter verification. It lets you look genuine and trustworthy.
While the previous two are majorly text-based, Pinterest is on the opposite end of the scale. It’s all about graphics.
Many have argued that Pinterest is a visual search engine than a social network. But for purposes of this post, I’ll put it here. It’s an effective way to get your new website seen.
First, create a Pinterest business account. It is the recommended account type if you are out to meet business goals.
In the profile description, sprinkle relevant keywords. Watch out not to overdo it.
Next, create a pinning schedule. 1 to 5 pins a day is ideal. In addition to generating reach, it grows your followers. There are apps like Tailwind Scheduler that make this step more manageable.
Not a graphic designer? Do not fret. Use Canva, a graphics design platform, to create distinctive pins. It has an intuitive learning curve.
When done with the pin, write a clear title and description. Fill in the destination link with your post URL.
Do keyword research to facilitate this. Use the search and explore features within Pinterest to discover keywords.
Create boards to organize your pins into related topics. Optimize the titles of your boards. Note these will be crawled, indexed, and ranked by search engines. That’s what makes Pinterest stand out from the rest.
Pins are still discoverable years after publishing!
Another way to drive visibility is pinning on group boards. Seek the owners’ consent to be able to contribute.
Finally, continually learn ways to create value. Show people resources and techniques to achieve their goals. Value is what will prod followers and customers to take action. Repin. Read your content. Make a purchase.
Another platform you can use to create awareness is Instagram. It might not be Pinterest. Instagram centers on keeping the audience on its platform.
The most basic way to link to your website is by adding it to your profile. You cannot add hyperlinks to posts. You’ll have to add them as text which is not ideal.
Instagram stories, however, enable the addition of links to external sources. The downside is that it’s limited to verified users.
Using Instagram to generate traffic should be supplementary to another channel.
Some will disagree, but in my opinion, it does not suit newbies intent on driving traffic back to their website well.
Use and build an email list.
In addition to social media, employ email to drive traffic. And since it is at the initial stage, you might not possess an extensive email list.
Start with what you have. Email friends, family, colleagues, acquaintances to let them know of your new website. Stir them into sharing with their networks.
It might not work wonders, but it’s a start.
Next, you need to start building an email list. The best way to achieve this is to create a sign-up form. Use your website’s sidebar.
Also, consider a landing page as it is more targeted.
But since the subject website is new, you’ll need to promote it to receive sign-ups. Use social media to achieve this. Like Facebook and LinkedIn groups
Email lists have an advantage in that potential for repeat customers in the future is very high. Hence worth the effort.
You’ll need to incentivize for people to sign up. Newsletters, offers, giveaways, discounts all work great.
The second avenue is the use of pop-up forms. They are more dynamic but require traffic to your website to work.
You might have noticed these on websites you’ve visited. After scrolling for a short while, a pop-up appears with an enticing call to action. Or when you try to leave the website.
User behavior triggers these pop-ups.
A good idea from the start is to use an email productivity app. An example is Mailchimp. It automates every process to make your work easier.
Most email marketing software providers have free features for small email lists.
A pro tip to always stick by is never to buy an email list online.
First, you do not have the owners’ consent to send them emails. Second, they’ll mark your address as spam. And thirdly, these are not people interested in what you are offering.
While I do not advocate it for beginners, paid advertising still holds great potential. Since it involves forking money from your pocket, I’d leave it for the experts.
Not to say you cannot learn the skills needed. That takes time and tinkering to know what works and what doesn’t. I’m only apprehensive as money used does not guarantee results.
I prefer the exploitation of organic traffic sources first.
Under social media, I briefly mentioned the use of Facebook ads. All social media platforms have bits of paid advertising. Facebook and Twitter have sponsored content that appears in the feed as you scroll.
Google Ads is the more established route to go down. It utilizes pay-per-click pricing. The model lets you bid for a chance to show your ad when users search using targeted keywords.
YouTube, often overlooked in paid advertising, is also a viable traffic source. You do not have to create video content.
Ads can appear as non-video overlay banner ads. Or video ads that play at the start of a YouTube video. Fond of skipping these, right?
Another is an ad that plays in between videos. These are not skippable.
There’s so much more I can expound on paid ads, but as I’d said earlier, I do not want to sell you on this first. Unless you have deep pockets, you can accept any outcome.
So much has been said about guest blogging, both positive and negative. Either way, it is still a viable way of generating traffic back to your new website.
It involves writing for other blogs. And in the same breadth, including your bio and link back to your website.
You’ll have to seek the guest blog owner’s consent and abide by their content conditions.
Use search engines to find blogs that allow guests. For example, use the search term ‘organic gardening write for us’ if your niche is organic gardening.
If you write for an established blog, the authority rubs off on you. You’ll appear authentic and garner broader visibility.
It’s not a straightforward tactic as you’ll have to do lots of pitching to be accepted by reputable websites. You have to convince website owners of the value you bring to them.
And your content has to be awe-inspiring.
With the entrenchment of social media on our livelihoods, we’ve seen the rise of very influential people. Not that they were not there before, but social media has given them a visible platform.
They have millions of followers that trust their judgment and recommendations. You can exploit this, of course, honestly, to generate traffic to your offering.
If you need an example, look at Ryan’s World YouTube channel. And the hold it has over children.
Your first task is finding out influencers in your niche. Check out their audience if it’s a right fit for your goals.
Secondly, you need to build a connection. It has to be a mutually beneficial partnership. Get to know what the selected influencers charge.
Most times, it is cheaper going this route than paying for ads.
You might also be lucky to find one who’ll do it for free. Some will accept commission-based pay from the brand promotion efforts.
Influencers do this by mentioning your new website on social media. And since they have a following who trust them, it builds hype around your brand.
While this route might not be for everyone, some have used it successfully. On a grander scale, look at the sponsorship deals sportswear brands do with athletes.
As you can see, there’s no reason why you cannot succeed in building a business online. You do not have to pursue all the avenues I’ve mentioned. You can concentrate on one source at a time then scale.
With some knowledge, patience, and consistency, you can go very far online. Many have quit their day jobs to pursue online businesses leading to financial and time freedom. Why not you?
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