How to write good blog content

As a beginner, you probably can’t afford to hire a professional writer and buy content online. You want to be successful at blogging and building your brand, but you find it hard to produce the right content.

When you lack knowledge, time, and money, it’s strenuous to build your brand and grow the readership of your newest blog. You need more than just a few hours or days of writing practice before you hit the ground running as a beginner.

Fortunately for you, I’m here to help! I’m going to give you five free tips that will empower you as a beginner blogger. Become an expert in just thirty minutes with these quick and actionable tips.

how to write good blog content
Blogging

The importance of creating high quality content for your blog

But first, before we even venture further, we need to answer this question. Why do I need to write high-quality content?

First and foremost, a blog is a great way to generate traffic to your website. And that’s by posting content related to your business. It can be in the form of text, videos, images, or audio. The quality of the content will have a significant impact on how much traffic that blog will get.

Besides ensuring brand awareness, the content quality has a direct consumer perception of your business. And this relates to how much commercial success you will have in the digital marketing space.

If it is poor, people will likely not take you seriously. But if it is the opposite, people will want to know more about your products and services and, by extension, associate with them.

Readers are in a constant search of solutions and answers to their problems and questions. If your blog posts do not possess these, they will bounce off to another website. And that counts as a lost prospect.

What makes for good content on a blog?

So what makes for good blog content? It’s critical to explore this as we need a basis to evaluate our content. A blog post might check all the right boxes grammatically and SEO-wise, but does it resonate with our readers?

First, the content needs to be relevant to the blog’s audience and have a clear purpose. For example, if I’m in the market for an off-road truck, I’d be interested in comparing things like ground clearance, reliability, running costs, etc., between brands.

Information like who the CEOs are and market share is not relevant to my purchasing decision.

Second, it should be interesting to read so that readers want to keep reading and find out more. Readers should find the piece engaging and thought-provoking. It should speak to their situation and not of the writers.

The third thing is that there should be a personal touch in the article. Readers want to feel like they know the blogger more. Tell a story of your experience to personalize it.

Begin with a very specific title that is engaging

Having a specific title for your blog post is the first place to begin always. Readers should readily know what you will address by reading the title.

Besides the meta description, the meta title is the first thing your audience comes in contact with in the search engines’ results. How engaging it is, determines if a reader will open it or move on to the other results.

Luckily for us, we can no longer use lack of creativity as an excuse. There are AI writing assistants that can solve this burden for us. Based on how you guide them, they generate better titles and headlines for our blog posts.

AI writers have increasingly got popular. Content creators use them when they need to generate content for a specific topic or niche. Digital agencies use them to write content across multiple industries, social media platforms, and platforms.

Examples are Jarvis, Rytr, AI Writer, among others.

Include a list of points to be covered in the blog post.

One of the chief aims of our blog posts is to improve user experience. Rarely do the audience read all the content in our blog posts. And the average blog posts keep getting longer with time.

Most of the ‘complete guide’ kind of posts are over 5,000 words. It may not be in the readers’ interest to read everything. They want to scan the article to get only the information that addresses their questions.

That’s why having a table of contents is beneficial. There are many WordPress plugins to create and format these tables.

It’s best to have these just under the blog title or near the introductory paragraph to give a breakdown of the subtopics you will write about. It makes pinpointing information easier.

Write an overview in the first paragraph.

Besides the title, the first paragraph will determine if a reader reads your blog post at all. Give a general summary of what problem your post solves. But at the same time, you have to make the readers feel emotionally invested in the article to captivate them.

The first step is to elicit and describe emotions. Most people are out to solve a problem or two, and your introduction should promise a solution. That way, you increase the chances of someone reading further.

But exactly how do you elicit emotions? Frustrations, uncertainty, desire, etc., are types of emotions you can ride on here.

Most of the time, it’s simply asking questions about how problems you feel the readers are facing.

Questions pique the reader’s curiosity and make them want to read on. Questions can lead the reader through your article with ease, keeping them engaged, which means they’re more likely to read what’s next too.

Here are some examples of questions you could use. Have you ever wondered why your financial situation is not improving? Do you have any plans to make improvements to your diet? The questions have to fit the niche you are addressing and have an emotional bias to them.

Write short paragraphs focused on one point or idea

It might seem obvious to write about one idea per paragraph, but observations suggest otherwise. Some bloggers intertwine ideas that you end up losing the reader. That’s why the table of contents should guide your key points.

And unlike academic writing, blog content is more of a casual tone and light-hearted. It should inspire and inform. And as such, your points should come across clearly to the readers. Remember, most readers will skim through looking for pointers.

And besides conveying the message, it should be easy to read.

Break the paragraph into short sentences. It will help readers understand what you say.

This guideline is not only relevant for paragraphs but also for writing sentences. A sentence should stand on its own so that the reader doesn’t have to read the entire paragraph to understand what you are trying to say.

AI writers like Grammarly, ProWritingAid and Hemingway App should make your work easier. I highly recommend them if you blog consistently. They are great at suggesting correct rephrasing of grammar.

End your blog post with a brief summary

After you’ve exhausted your points within the body of the post, end it with a concluding summary paragraph.

The ending should encapsulate the main points of the post and offer some form of closure for readers. It should also act as a synopsis for people who have not read it.

It should summarize and reflect on the topic.

More importantly, it should also be a call to action for readers. As said earlier, we write blog posts to provide solutions of one nature or another. Guiding the audience to take a set of steps after convincing them is the desired action.

It does not necessarily have to be selling them something. Sometimes it’s just about empowering the audience. The buying angle can come later once you’ve led them through a customer journey.


Recommended further reading:

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  1. How to set up a free blog and earn money

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