Top 5 professional internet marketing tools

internet marketing tools

Once you take your business online, which has proven inevitable in recent times, you get to realize there are too many moving parts. Like a Swiss timepiece. The advantage though is that not all gears have to move at the same time for it to work. Build a section at a time.

And just like a builder there are indispensable tools for the job. Below I’ll narrow down on the top ten professional internet marketing tools. There are many of course, with varying degrees of usefulness.

As mentioned above, there are many parts to an internet business. SEO, email marketing, social media marketing, paid advertising etc. Therefore the tools to be utilized across each set is different. Below are some of the generalized categories of tools to achieve this.


Even before setting up your website some bit of keyword research needs to be done. This consequently identifies the target market or what is referred to as a niche in online marketing circles. This gives insights into how or what phrases search engine users utilize to arrive at the relevant information.

Though Google autocomplete can give ideas on keywords, it lacks information on search volume and competition. That’s where Jaaxy comes in. Jaaxy is a keyword research tool with a few features vital to the analysis process. Statistics on search volume, number of competing pages and the keyword quality indicator for a specific keyword are viewable from its dashboard.

Additionally, there’s a Site Rank feature that shows where a page is ranked under a particular search term. You can also spy on competing pages from the Search Analysis tab.

It is free to a limit of thirty searches, hence you can fiddle around with it to see if it’s the right fit for you.


Having been around since 2001 – which is a long time in the shifting sands of the internet space, is Mailchimp. An email marketing automation platform, it has withstood and undergone innovation to what it is today.

Email marketing is still regarded as the most engaging and profitable channel to carry out online business. It allows for personalization that is not easily achievable with other mediums. For example email messages triggered by specific actions of an individual subscriber as opposed to a general email to all.

Mailchimp can be capably configured to handle such requests.

Moreover for anybody starting out afresh into internet marketing can use it for free. Within limits of course. At an early stage, with a small email list, you can use Mailchimp for free for up to 2,000 contacts and 10,000 emails sent a month. There’s a daily limit of 2,000 email sends though.


Whereas there are many tools for social media management, I’ve picked Hootsuite due to its extent of free features.

Started way back in 2008, Hootsuite is an easy to use tool that lets you manage multiple social media accounts from one dashboard. With the free plan, you can connect three social accounts – say Twitter, Facebook and Instagram. Additionally, you get to schedule up to thirty posts in advance. Cool for time management, right? Engage and respond to your social’s posts and inboxes right from within the dashboard.

But once your business grows then the social reach needs to scale accordingly. The paid plan lets you go beyond the free limits. There’s a 30 day trial period just to make sure the paid plan meets your needs.

Analytics is an integrated feature to track your content strategy performance over time, especially for Twitter. Consequently, you can create reports via prebuilt templates to share with your team or clients.

Google Analytics

Not to be confused with the Google Search Console is Google Analytics. The former’s aim is to improve your site’s performance in the search engine. Google Analytics lets you understand your site’s audience.

To better meet your site’s visitors needs its best to have a picture of who they are. Therefore this tool gives you insights on the volume of these visitors and where they come from. How long do they spend on your site? What is the nature of their visit?

These metrics are tracked as below;

  • Bounce rate
  • Behavior
  • Unique pageviews
  • Time spent
  • Landing page performance
  • Acquisition
  • Audience demographics

These metrics will require their own post to cover in their entirety. They however show if your site’s activities meet their intended target. And if not, areas you can improve on. For example, a high bounce rate on a particular page might indicate its content might need refining.


Bill Gates’ “content is king” has come a long way and has proven ever truer by the day. To be able to smash the internet marketing game you’ll need to put out high quality content every so often. Informative and thought provoking content gets shared and thus garners wide viewership. The challenge is how do you generate such content every time?

BuzzSumo is a content marketing tool that does large scale content analysis and so much more. By leveraging this tool, you uncover several content ideas for your next blog posts that have high potential of going viral. This is due to its nature of revealing what is popular and trending based on search criteria.

Discovering influencers within your niche is also invaluable to your content marketing strategy. Getting them on your side by either sharing content or just studying what they are doing correctly will give you an edge.

This platform also lets you monitor conversations about your brand and who is linking to your competition. You can also set alerts to see who is linking to your site. You can leverage these to build relationships and grow your visibility.

While I’ve been heavily subjective, there are other suitable tools to achieve these ends. I’ve only picked tools I’ve found to be highly suitable to the tasks at hand and have a high degree of free features or limits. You can add your suggestions on the comments below. Maybe there are some worth checking out that I do not know of.

Also if you are thinking of getting into online entrepreneurship see my review of Wealthy Affiliate. It has an online entrepreneurship certification that I believe both a beginner and experienced online marketer can benefit from.

1 thought on “Top 5 professional internet marketing tools”

  1. It is always great to keep abreast and informed regarding the latest and best internet tools to use. I must admit that my favorite on this list is definitely Jaaxy. It saves me so much time when doing my keyword research, and the rankings of my website have improved so much since using this tool.

    I also tried MailChimp, and I have now moved to something else that is easier to use, but MailChimp is a great option to start with as it is free until you have a certain amount of subscribers.


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