What is blogging good for, how to go about it

Blogging is many things for different people. Are you an individual? Chances then are you blog to share your experiences. Could you be a small business? Then chances are you are out to promote a product or service. 

All these things can overlap though, for example, an individual can get into blogging for affiliate marketing purposes. 

First of all, let’s define what blogging is. At the most basic level, it is writing in an online journal to be read by others. The blogger’s experience, observations, and opinions are the main components of the content. 

In more recent times, other forms of media have also gained prominence – infographics, slides, and videos. But the primary type has always remained text.

Blogging serves many uses. They are as below but are not limited to this listing.

Hone your writing skills

Practice makes perfect, right? I know you’ve heard that more than enough. Nobody is born knowing how to write. It is all learned through practice. 

You might be wondering why you even need good writing skills anyway. Well, I’m trying to think of a job where written communication is not required! Notice the way even security guards cannot escape writing reports? Why you need this skill speaks for itself.

Being better at writing can be the slight edge you’ll need to nudge other interviewees at that job. We might not all be orators, but conciseness in writing makes sure you are understood.

Additionally, you increase your vocabulary using words and phrases you’d not have otherwise used in ordinary conversations.

Create brand awareness

Let’s assume you’ve just started a brand new product or service. How do you get the public to know about it? I’m sure you’ve probably thought of print advertising, TV and radio commercials. Social media? You are correct in all. 

However, fewer people deem blogging as a means to achieve the same. It is due to its back seat nature to the other methods. It is also not big-budget advertising as you will rarely hear it in ad agencies talk unless otherwise.

An experienced search engine marketer can produce far more reach with a limited budget. You do not necessarily have to hire an SEO expert as these skills are learnable. Especially if you can afford the time and the business is a going concern for you.

My first port of call when I come across a new product or service I’m interested in is the web. I’d want to believe this is the same for so many others. Our lives have become so tied to Google, unfortunately. We take what we find online for the gospel truth, whether moderated or not. Hence a blog around a brand creates a memorable first impression for potential customers.

Build an additional revenue stream

People by nature rarely buy products they’ve just come across for the first time, barring a few exceptional circumstances. A customer needs to establish an emotional connection to do so. That’s why fully-fledged marketing departments exist.

A blog can facilitate this connection. How? You ask. Well, it serves as a guide for customers over several blog posts. One post can have technical aspects of a product, another the applications, and another pricing and payment details. A simplified example, but you get the drift. 

At the end of this pipeline lies an online shop. An e-commerce portal, therefore, serves as an additional revenue stream not achievable without guiding customers there. 

Form trust and authority

Ever notice the way different industries have their thought leaders? The public turns to these people for their opinions as they are trusted. How did these luminaries get to be like this? They were not born with this knowledge.

They took their time keenly interested in a particular subject, experimenting, testing out theories, and writing papers. Notice the way writing just crept in there? And blogging is just a subset of writing.

Anybody willing to put their content before a crowd for scrutiny will go the extra mile to countercheck all facts, consequently leading to authority on the subject, blogging notwithstanding. An incisive blog will make the blogger more knowledgeable over time. 

The best example I could think of is Pat Flynn’s story of how offering exam help to others created a full-time, well-paying blog.

Promote the formation of a community

Once you win the public’s trust and obtain authority, a following will form around your brand. Just check the YouTube channels and social media audience of top pioneers in different fields. 

It has a cascading effect in following, as mentions in different corners of the web continually widen reach. You get free advertising as people are more likely to recommend you to their contacts.

The blogster’s ultimate goal is the monetization of this audience. People interested in a particular brand have fewer barriers to spending. 

At a personal level, affiliate marketing provides the perfect avenue to achieve this since your followers will trust your recommendations on products and services.

Additionally, a community sold on your blog will provide a continual supply of repeat customers. At my former employer, the leadership always reminded us how retaining an existing customer is much easier than acquiring a new one. 

Obtain customers’ feedback

A blog and the surrounding promotional channels like social media accounts provide a great way to engage customers. Feedback is vital to know client needs and challenges. In consequence, you can improve services to stay ahead of competitors.

I’ve been in a situation where I’ve bought a product from a retail store and found it defective. When I check the product labeling, there’s hardly any info on reaching the producer. 

Your guess is as good as mine what effect this has on a customer. You risk alienating a sizeable portion. And you will miss out on invaluable feedback that could have improved your market share and profits.

Serves as an outlet

Humans experience a mixed bag of emotions every waking minute. There’s hardly a situation that does not trigger joy, disappointment, anger in us. It ranges from our interactions with others in society to our thoughts. 

All these sensations need an outlet. That’s why we get involved in arts and crafts, listen to music, exercise, etc. Diarizing your thoughts, and by extension blogging, also serve as an outlet.

Other people connect more with our personal experiences. That’s why one of the rules of blogging is to keep the flow conversational.

There’s so much that I and others can say about blogging. But for brevity, I’ll leave it at this. Anyone that can read and write can keep a blog. We, however, convince ourselves that we do not have the skills to share our experiences through writing.

If you have been sitting on the fence about blogging, I encourage you to visit Wealthy Affiliate’s training on creating a blog, how to add content, and even monetizing it. You’ll realize with time and some effort that it was not that difficult as you’d thought.

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