Why keyword research is important in SEO (using Jaaxy)

You’ve probably come across the terms keyword research and SEO. You even have a rough idea of what they are. 

However, you have no idea how important they are to your online business success. Or even how to utilize it for your website.

Below I outline what they are. How can you uncover keywords? And tools you can use for insights on keywords.

search engine

What is keyword research?

A keyword is a word or phrase people plug into search engines. Search engines return information to the user based on these terms. 

You’ve no doubt done this a thousand times.

Keyword research, in contrast, is the analysis of keywords. 

You analyze keywords to discover what words your target audience uses to find relevant information in search engines. And also what are the qualities of these keywords.

Consequently, this helps you optimize your website and create content.

What is SEO?

SEO in full is search engine optimization. SEO is the process of increasing a website’s visibility to search engines.

An SEO expert employs several techniques to achieve this. Like making sure your website is crawlable. And using keywords correctly in meta tags and content.

They also study how each search engine works. Accordingly, the expert crafts websites to comply with their needs.

Don’t worry about the use of the word ‘expert’. It’s a skill anyone can learn with some dedication and practice.

The end goal is to rank higher in the SERPs. Results that appear on the first page receive more traffic.

The more traffic a web page receives the higher their conversions.

Importance of keyword research and analysis

Keyword research serves several purposes. First, you want only the intended audience to find your content. A blog on ‘prosthetic arms’ will not be helpful to someone searching for weapons (arms).

Otherwise, your blog will get the wrong traffic and struggle with conversions.

Keyword research uncovers gaps in existing info. Blogging aims to provide value to the audience. Providing lacking material sets you apart from competitors.

It can, in effect, improve your appeal to search engines by ranking higher.

You can also estimate traffic. The amount of traffic is a valuable metric when it comes to online business. The more visible your website is, the better the conversions.

Keyword difficulty is another handy metric uncovered during the keyword analysis process. 

When you create a new website, it’s usually tough to rank under some very competitive keywords. Websites that have higher authority have the preference.

Not to worry though, there are many long-tail keywords. They have lesser traffic but are easier to rank.

Lastly, you get to spy on your competition. Not for purposes of stealing. Get to learn keywords they are ranking for in search engines. It will spur you into drilling down further on how to outrank them.

How to come up with keywords

Go through the length and breadth of all keywords variations to develop a comprehensive list. 

But where do you get these keywords? Plenty of places. The good news is most are a click away. First, start with Google. It’s the most used search engine.

Plug a word, and autocomplete will give the most searched phrases. See the below example, eight keywords already associated with gardening.

Another great resource is Quora. Millions of internet users ask and answer questions on various subjects. It will give you several variations of the root keyword. See the example below.

An obvious way is brainstorming. Try to think up topics that can fall under a given niche. Jot them down as they pop into your head. Using running shoes as an example, I can think of below. 

  • Running shoes for men/women
  • Road/trail running shoes
  • Nike running shoes

You can drill down further on these using keyword tools.

AnswerThePublic also provides several keywords and content ideas. Use the search box. The results are displayed visually grouped into questions, prepositions, comparisons, alphabetical, and related.

There are many keyword research and analysis tools. Use these to discover more and related keywords. I use Jaaxy for my research into keywords. I recommend you try it.

These are the main ways to uncover keywords. There are others, of course, like Soolve and Answers.

How to analyze keywords with Jaaxy

Let’s assume you have an interest in dash cams. You want to take it further and share with others your experiences with different brands. You’ll need to start a blog and write reviews.

At the same time, even profit from affiliate programs.

You have to find out what search queries your target users type into search engines. The obvious point to start the research is using the term dashcam.

Using Jaaxy, under the Keywords tab, type this term and click Find Keywords. You get a long list of keywords. I’ve only taken a screenshot of the top results for demonstration.

jaaxy search

I’m using Jaaxy Pro. Hence I have to click on Get QSR to view stats for each keyword. With the Enterprise plan, this is automated.

Once you have the various metrics populated, use the headers to order the data.

The most important metric is the QSR. QSR stands for Quoted Search Results which is akin to keyword difficulty used in other keyword tools. It shows the number of web pages already ranking for that particular keyword.

A QSR of less than 200 is advisable as it is less competitive and easier to rank for in new blogs. “best rated dash cameras” has only 12 web pages with this keyword. It’s superb for use in your blog content.

You, however, have to ensure the keyword receives some traffic to use it. Also, it has to make sense grammatically to use it for SEO.

To keep track of the selected keywords, save them. Tick the checkbox to the left of qualifying keywords. A Save to List option appears. Click on this to create a list. Give the list an appropriate name.

select keywords on jaaxy
saving keyword lists on jaaxy

Other important Jaaxy features

Besides the keyword research and analysis function, Jaaxy has other equally valuable uses.

Alphabet Soup: This is the same as the normal keyword search but with a little twist. The keywords ideas lists are arranged in alphabetic order.

Saved Lists: Access all your saved keywords here. Lists may mount with time hence this is a great way of keeping everything organized.

Search History: In case you need to revisit keywords you analyzed but forgot, just visit the history tab. You can find searches you did as far back as three years ago.

Search Analysis: View insights of the top 10 results in SERPs, separately for Google and Bing. Get details for the ranking web pages’ word count, the internal links count, and the backlinks count.

Affiliate programs: Use a keyword to discover affiliate programs you can join. However, the search is limited to Commission Junction, Click Bank, Link Share (rebranded to Rakuten), and Digital River affiliate networks.

Site Rank: This feature queries the position a web page ranks on the SERPs for a particular keyword. You can use it to see where your blog ranks or even better spy on your competition.

Wrapping it all up

As you’ve now seen, keyword research is very important when it comes to the SEO health of a website. Especially a website made with the intent of marketing.

Keyword research will let you know who your audience is. Therefore you’ll know how to best provide value by addressing their concerns. It’s market research for the online world.

Was this insightful? Let me know what you think about the topic. Also, how do you do your keyword research? I’m sure there are many approaches.

You can access the Jaaxy keyword research tool here.

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